It depends on how many pages you need, how custom the design is and what the site has to do. We scope your project and give you a written quote before you commit to anything.

Web design pricing varies more than most business owners expect. A clean five-page site for a local business and a multi-language site with a custom booking system, member portal and CRM integration are both "websites," but they sit in very different price ranges. Here is what moves the number, what typical market ranges look like and how we put a quote together.

What moves the price

When we scope a project, these are the variables that decide where you land:

• Page count. A five-page site takes less time than a 40-page site. Obvious, but worth saying.
• Custom design or template. A fully custom design built around your brand takes more hours than adapting a polished template.
• Functionality. Contact forms are simple. Online booking, e-commerce, member logins, custom calculators and third-party integrations add real development and testing time.
• Content. If your logo, photos and written copy are ready, the project moves faster. Help with writing, photography or sourcing images is additional scope.
• SEO work. On-page SEO fundamentals are part of a good build. Deeper work, such as keyword research, content strategy and schema markup, is scoped separately.
• Integrations. Connecting the site to a CRM, scheduling tool, payment processor or practice management system adds development time.
• Ongoing care. Hosting, security updates, backups and content changes after launch are a recurring cost, whether you handle them or someone else does.

Typical market ranges

As a rough guide to the wider market (not NerdSquad pricing), small business websites tend to fall into three bands:

• Do-it-yourself builders: a low monthly subscription, plus your own time to design, write and maintain the site.
• Professionally built small business sites: commonly a few thousand dollars up to the low five figures, depending on page count, design and features.
• E-commerce and custom platforms: often well beyond that, driven by integrations, catalog size and custom functionality.

Those bands are wide on purpose. A ballpark that's off by a factor of three doesn't help you budget, which is why we'd rather have a short conversation about what you need and give you a number that means something.

How we quote

Once we've scoped the project, the quote spells out what's included. If you decide to add something along the way, we price the change and get your approval before doing the work, so there are no surprise line items at the end.

What every build includes

Every site we build covers the basics: mobile-responsive design, attention to load speed, hosting and security recommendations, on-page SEO fundamentals and a setup that lets you update your own content later. You keep access to edit text, images and pages yourself, or you can hand changes back to us when you'd rather not deal with them. Updating your website yourself covers how that works.

Why we don't publish a single price

Some agencies publish one number on their pricing page. Often that's the floor for the most stripped-down package, and the features your business actually uses push the total well past it. We prefer to quote what you need, so the first number you see is the one you can plan around.

How long it takes

Timeline usually comes up next. Simpler sites typically take two to three weeks and more complex builds two to three months. The full breakdown is in how long it takes to build a website.

Websites for Southwest Florida businesses

NerdSquad is based in Naples, and much of our web work is for local businesses across Collier and Lee counties: medical and dental practices, professional offices, retailers and contractors in the areas we serve across Southwest Florida. For those businesses, local SEO matters. If your customers search for "dentist near me" or "HVAC Fort Myers," your site needs to be built so it can show up, and that's part of how we approach the build.

Want a real number?

Get in touch and we'll walk through what you're trying to accomplish, look at any existing site you have and put a written quote in front of you, with no pressure and no "today only" offers. If we're not the right fit, we'll say so. For more on what to expect from the finished site, see whether we can guarantee you'll be happy with your website, or request a website design quote.

Talk to NerdSquad

Already a client? Call (239) 465-0079 or submit a ticket. If something is down, call so we can start right away.

Not a client yet? NerdSquad Managed IT Services is a Managed Service Provider (MSP) based in Naples, Florida. We support businesses onsite across Southwest Florida and remotely nationwide. Book a discovery call or call (239) 465-0079.

Related: Ask about website design